Talent Land 2026 · Coppel EmprendeApril 2026World Cup CDMX
AteneaPlatform for urban mobile commerce ahead of World Cup 2026.
Atenea digitizes street commerce in Mexico City — tacos, tamales, ice cream, elotes — and connects vendors with locals and tourists via live location, internet-less BLE radar, Mapbox routing, peer-to-peer chime and Tap to Pay. It fills a gap Google Maps doesn't cover.
RoleLead iOS · BLE · Mapbox · AI
StackSwiftUI · Mapbox · CoreBluetooth · Claude API · Supabase · ARKit
RolesClient · Merchant · Admin
Three roles, one ecosystem
Client, merchant and admin in a single native app.
Each role sees a different app: the client searches and tracks in real time, the merchant registers business + routes and answers chimes, the admin handles emergencies and reputation. Same Supabase + Mapbox + local BLE backend.
iPhone · Merchant detail
Products, Street Cred and chime
Tap any map marker to open the full card: products with prices, Street Cred badge (algorithmic trust score), hours, active/mobile status and 3 chime actions — I want to buy, I have a question, come quickly.
Products with prices
Street Cred · trust score
3-action chime
Verified by Atenea
iPhone · Business QR
Your business in one code
Each merchant generates a unique QR with products, location and hours. Clients scan it and open the public page synced with Supabase. Share it physically with nothing to install.
Synced products
Location on map
Public hours
Public web via QR
Apple Watch · Menú
Wrist shortcuts
Navigate, favorites, recents and community without pulling out your iPhone. Synced live via WatchConnectivity with the user's active session.
✓Navigate · Favorites
✓Recents · Community
✓WatchConnectivity
✓iPhone-free
iPhone · Mapbox map
Tacos El Güero · Santa Fe route
Orange markers for mobile vendors, purple for fixed ones. Animated polyline with progress bar for the merchant's route. Free pan, category search and auto-center on destination on marker tap.
✓Animated polyline
✓Markers by type
✓Search by category
✓Mapbox Navigation SDK
Apple Watch · Navegación
Haptic arrow, live distance
210 m, keep left — turn-by-turn instructions with haptic burst on every change. Progress bar below. Designed for walking with the iPhone tucked away.
✓Turn-by-turn
✓Haptic on changes
✓Live distance
✓Progress bar
iPhone · Tap to Pay
Peer-to-peer payment · $150 MXN
Merchant enters the amount, client brings their iPhone close. NearbyInteraction + UWB confirm proximity, MultipeerConnectivity ships the confirmation. No external reader, no intermediary server.
✓NearbyInteraction + UWB
✓MultipeerConnectivity
✓No external reader
✓MXN nativo
Apple Watch · Stats
Your activity at a glance
Routes completed, kilometers, total time and favorite spots. The gamified part — merchants see how far they travel, clients see how many spots they've discovered.
✓Routes completed
✓Kilometers · time
✓Favorite spots
✓Live sync
iPhone · Community
World Cup 2026 feed · 53 posts
Community feed via Mastodon API with Trending, World Cup 2026 and Creator filters. Posts from official media, fan zones, verified merchant tips. No Twitter, no Meta — on an open protocol.
✓Mastodon API
✓Trending · Mundial · Creator
✓Open protocol
✓World Cup tags
Live demo
AI translator for vendor and tourist
Auto language detection, contextual translation with an explanation when meaning is ambiguous. Built on Claude (sonnet-4-5) — the vendor doesn't need English, the tourist doesn't need Spanish.
Auto language detection
Contextual translation
Voice + text
iPhone · BLE Radar
Don Taco 1 m to the North
Radar view showing signal strength, approximate distance and cardinal direction. Tap the merchant to open their profile and send a chime. Works without internet at 30-50 m BLE range.
3 signal levels
Distance + cardinal
Tap → profile + chime
Offline 30-50 m
iPhone · Route drawing
Draw your route with waypoints
The mobile vendor marks their path by tapping the map to add waypoints. The polyline saves to Supabase and broadcasts via BLE so nearby clients see it live.
✓Tap for waypoints
✓Address search
✓Synced to Supabase
✓BLE broadcast
Public landing
Every merchant has a web page — no install needed
Built in Tailwind CSS and deployed to Netlify. The business QR opens a public page synced with Supabase: products, prices, hours, type (mobile/fixed) and route map. The ‘social’ part lives at /historias.
Business detail
Tacos El Güero · Santa Fe Route
Public merchant page with products, prices, hours and type. Synced live with the app — if the merchant updates a price, the web reflects it instantly.
Stories that inspire
The editorial side · /historias
Section with profiles of real merchants — Elena Rodríguez (textiles), Ricardo Santos (bakery), Marina López (ceramics). The narrative side: behind every taco there's a story.
Capabilities · Full system
Visibility for informal commerce, without asking the cloud.
Atenea bets on features Google Maps doesn't have: street-vendor routes, local BLE radar, peer-to-peer chime, emergency mesh, Tap to Pay and algorithmic reputation. Every feature answers a real question from informal commerce.
System core
BLE Radar · presence without internet
Each active merchant advertises as a BLE peripheral with a custom GATT service. Clients scan as BLE centrals and discover within 30-50 m with signal strength. When cellular drops in a packed stadium, the radar keeps working.
30-50 mBLE range
0 msnetwork dependence
3signal levels
Chime
Peer-to-peer notice between client and vendor
The client sends a chime with intent (I want to buy, I have a question, come quickly). The merchant replies with templates (on my way, wait there, busy). Local BLE transmission, haptic feedback on both ends.
BLE peer-to-peer
Recent chimes · Don Taco
live
I want to buy
Bloqueado Sebas · 2 min
I have a question
Bloqueado Ana · 5 min
Come quickly
Bloqueado Luis · 9 min
I want to buy
Bloqueado María · 14 min
AI assistant
Claude UltraThink · contextual analysis
Location + time + profile + history → recommendation. UltraThink mode with structured JSON response to predict high-demand zones. PredictionEngine trained on CDMX mobility patterns.
claude-sonnet-4-5
Bot Coach
Tu código: 764676
¿Dónde
tacos
cerca?
Plaza
Reforma
vendor
ahora
10m
Emergency mesh
SOS without internet · NearbyInteraction + Multipeer
Triggered by shake gesture. Nearby phones form a private mesh (BLE + UWB) that relays the SOS to a node with coverage. Admin panel receives the alert with location. Designed for saturated stadiums.
BLE + UWB
Additional layers
Reputation, community and stadiums — the pieces around the transaction.
Street Cred · algorithmic reputation
Score composed of activity, chime response, active time, client ratings. Tiers bronze → silver → gold with visible profile badge. Rewards trustworthy merchants without KYC.
Mastodon community
Federated feed with World Cup 2026, Trending and Creator tags. Posts from official media and verified vendors. Open protocol: no one monetizes your data.
Full data on the 16 official venues — capacity, schedule, entry points, surrounding vendors. AR scanner detects the stadium physically and centers the map with a fly-in animation.
Shared infrastructure
What holds the three roles together under the surface.
Services
Supabase + Mapbox + Claude
Supabase as the main backend — Postgres with realtime, REST and Storage for product photos. Mapbox SDK + Navigation for maps and routes. Claude API for chat and UltraThink. AWS Amplify + DynamoDB on the scalability roadmap.
Clear bets: SwiftUI over UIKit for fast UI iteration, Mapbox over MapKit for turn-by-turn routing, raw BLE over any tracking framework, Supabase over AWS to close the MVP in time. Every call was measured against ‘does this survive a stadium with no signal?’.
iOS
Swift
Base language
SwiftUI
Declarative MVVM
Figma
Coppel visual system
watchOS
Swift
Companion · haptics
Backend
Python
REST + Supabase Edge
GitHub
Repo + CI
Vercel
Tailwind landing
AR/IA
RealityKit
AR posters + players
Notion
Roadmap + sprints
Closing
One week, three people, one full ecosystem.
Atenea was born at the Talent Land 2026 · Coppel Emprende with the question: what does a Google Maps that actually sees street tacos look like? The answer uses BLE, Mapbox, Claude and a reputation system built to reward visibility without asking for KYC.